Recent boycotts targeting KK Mart franchises as well as Starbucks and McDonald’s, spurred by calls to boycott businesses linked to Israel following the Israel-Palestine conflict after October 7, have led to significant spillover impact. Vigilantes have premeditated arson attacks, harming ground staff, including young working-class Malays, and causing extensive damage to these businesses’ properties. Moreover, the boycott against KK Mart has prompted threats against other establishments, such as ‘99 Speedmart‘ and Kuala Kedah Fresh Mart, dubbed ‘KK Fresh Mart.’